Притежател на малкия бизнес ... PPC или органични трафика

When you are looking to advertise your website, you will encounter many methods for getting traffic to your site. The 2 main methods which you will encounter will be PPC (Pay Per Click advertising), and Organic Traffic (traffic from the Search Engines such as Google).

Both of these methods attempt to get large amounts of targeted traffic to your website, which will hopefully generate some sales.

Businesses should ideally try to use both methods for generating traffic to there site, however, the question still remains on which one they should focus the majority of their attention on.

Organic traffic is where you try to get your website listed in the Search Engines so that when someone types in keywords that are related to your website, your site will show up first, or at least very highly on the page.

PPC is an acronym for Pay Per Click. This is where you purchase traffic from online advertising companies. These companies will display ads on other people's sites, and on the advertisers search engine. These are the results that you see on the top of the page that are highlighted in blue, and the results that you see on the side of the page when you do a Google Search.

Experts in the field of internet marketing have been debating which one is more valuable for a long time, and the debate is still going on.

Though both are usually considered to be essential for creating a good online business, it is still undecided on which one you should focus most of your efforts on.

Here is a basic rundown of the pros and cons of using each method.

Organic Traffic Benefits:

1) People are Looking for Your Product - When people do a Google (or any other SE) Search, they are often looking for a particular product, or service. With SEO (Search Engine Optimization) you are allowing people to find your site, by typing in exactly what their looking for. Where as with PPC people just kind of stumble upon your site, and may be less interested in your site.

2) Appears Less Biased - Most people don't know how online advertisements work, they just assume that the advertisements are part of the page's content. But, there are some people that do know how online ads work, and thus may not trust the ads as much as organic results, becuase they know that the advertisements have been paid for. The equivalent of this in the real world is when you see a TV advertisement, and a friend tells you about another product that is similar, you will be more likely to buy the product that your friend tells you about, because it appears unbiased.

3) More permanent - With PPC ads, you get however many clicks you purchase. Once all of the clicks have been delivered, you won't get any more page views unless you buy more traffic. With SEO however, you will continue to get traffic for a much longer time. It might not continue forever if you don't do anything, however it can last forever if you do occasionally redo your SEO campaigns.

Benefits of PPC Advertising:

1) Immediate Results - With SEO, you will not see results for at least a few months, however, with PPC you will get results very quickly probably the same day.

2) Testing CPM - Its much easier to test how many sales you get per page view or per thousand (CPM), this tells you how valuable your site is, and how you can optimize it better. PPC gives you better statistics for what you could improve on your site, and how your site is doing.

3) Easier to Calculate - With SEO you can't really buy a set amount на трафик. Това го прави трудно да разбера какво си възвръщаемост на инвестициите (Възвръщаемост на инвестиции) ще бъде. С НПК реклама е лесно да разберете какво ви е възвръщаемостта на инвестициите, и ще можете да разберете колко показвания отнема да получите продажба. С НПК можете да базирате своите кампании за колко пари направи на страница оглед на средното за страната. За пример: нека се появят един продажба на продукт, който те кара да се десет долара за продажба, за всеки 100 показвания, които получавате. Средно, че е 10 цента на страница гледка. Това означава, че толкова дълго, колкото ви плащат по-малко от 10 цента на клик, ще правят пари. Това е много трудно да разбера със SEO, но е лесно да се направи с НПК.

НПК е много по-добре за хората, желаещи да тестват има сайт, и ще получите възвръщаемост на инвестициите, че е доста последователно. SEO-добре е за хората, желаещи да се създаде по-дългосрочен план резултат, но са готови да рискуват малко повече, и не се интересуват толкова много за възвръщаемост на инвестициите там, но просто искат да направят печалба, в дългосрочен план, независимо от това може да бъде.